Getting your fan page to skyrocket with activity and having people rush to “like this” is possible in any industry. It won’t happen by letting your fan page simply sit there and hoping that it gets picked up by people searching. Sadly, just suggesting it to your “friends” won’t make it grow beyond a few people at best and that won’t help you increase your business. One of the elements of a fan page that many business owners and professionals are missing out on is the aspect of making their page newsworthy. optoki
It may sound strange to make your fan page newsworthy; after all do people still watch the news? Despite the internet hype people still love the news. They enjoy checking in to see what events have happened daily, what is going on in their community, and what can add value to their daily lives. It’s a bit unrealistic to think that we can start a television station; however, we can put items into action that are newsworthy.
The News Feed is the home page for those who use Facebook. Each time a user logs in (100’s of millions of people a day) they are welcomed with the latest news from their network. To help you grow a raging base of customers, I invite you to consider putting methods into action that will get your fan page showing up in the news feed. Consider the 3 methods below to get the viral effect of the news feed working for your business.
1. Video – In YouTube only 1 out of every 1,000 users uploads a video. The same numbers will likely hold true on Facebook and that means you can stand out from the crowd! Videos are often newsworthy and spread because almost no one is sharing in this manner. Consider uploading videos of a new product, a different way to use your services, or even a customer testimonial. Sharing video will give you a great opportunity to be spread into the news feed.
2. Pictures – Although billions of pieces of content are uploaded each month to Facebook, pictures are still in the minority in many ways. Pictures aren’t as easy as a status update so they tend to have a higher likelihood of ending up in the news feed. You can create photo albums, upload a photo to your wall, or even encourage your friends who “like this” to upload photos. The important part is to make photos a part of your strategy to end up in the news feed.
3. Events – The average Facebook user gets invited to just 3 events monthly. This means that events are a rarity and that also means that they are newsworthy. Consider hosting events for your business. This could mean online events or events at your office. Getting people to get connected and share in your community will bring you traffic and sales.
Creating newsworthy content doesn’t have to take hours. You might be surprised what makes it to the news feed and you will be even more pleasantly surprised at the results it brings your business. Putting just a few key methods in place will bring you more business from your fan page.
Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allows professionals to discover the techniques to succeed with their online marketing efforts.